Google wants to open a new front in the land of the mobile telephones with
the first that works with its “Android” software. Its greater attractive is the
open code, which enormously lowers the costs to the manufacturers. This first
device, known as the Google Phone, is a product of the Taiwanese HTC, wants to
shade the Apple iPhone or the Blackberry in the land of the mobile
communication. The popularity of the Google brand name and the benefits of the
price of 199 dollars could be the keys.
The project is very ambitious and HTC has gained an enviable position next to
Google in their jump to the mobile communications, a technological landmark
that had been awaited for a long time. HTC has a great presence in the market
and its models are very popular; although until this moment it had been in the
shade in the West, manufacturing for other companies like Compaq or Palm.
One of every six smart phones sold in first half of this year in the United
States was made by HTC although they did not use this name, according to the
consultant Nielsen Mobile. Now, the Google Phone, known as the T-Mobile G1,
could be its luxury business card. The head of HTC marketing explained on the
comparisons with the sector giants like Apple or Research in Motion: “We are
far from being there”. They face the problem of not having its own software to
develop the mobile devices, as it does happen with iPhone or Blackberry. Until
the moment, HTC mobiles have used different versions of Windows Mobile. HTC are
the people in charge of the first “smart phone” based on Windows, the Orange
SPV, which was distributed in Europe. On its part, Google does not make mobiles
but web pages and online services.
The union of both companies took place two years ago, when they began thinking
about the T-Mobile G1 or the Google Phone. So far T Mobile has the exclusivity
being the G1 cell phone provider company.
Google wants that its “Android” software to become the standard within “smart
phones”. The G1 could be the “Trojan horse”. For this reason it has enticed
operators and manufacturers to join its side, using the nature of the open code
of “Android”, which will enormously lower the price of the costs, as the main
argument.
As far as the design of the G1 goes, it will follow the present canons, it has
a tactile screen of great dimensions. In addition, it will incorporate a
“touchpad” in the inferior part. The screen will slide to one side revealing a
keyboard, equipping it with an aspect similar to the one of a small laptop. As
far as navigation by Internet and the use of applications, it’s been thought
and it optimised to use those of Google, like Google Maps, its search engine,
YouTube or the electronic mail Gmail.
“Android” will also “borrow” ideas from the iPhone or Mobile Windows. For
example, it will be possible to cut and paste text as in the Microsoft software
and is developing a platform for content download similar to the AppStore,
although in this case everything will be free. This will be called the Android
Market.
To Google is today the leader of the market of internet advertising, with an
income of 16,500 million dollars only in 2007. T-Mobile will profit from the
device, not only with the sales, but also through its online partner company
Amazon.com, that, with a service that allows to download content to the
T-Mobile G1. Together with the telephone launch more than six million songs
will be available.
About the Author: David Herrmann is an internet marketer
who is passionate about the latest innovations in wireless and mobile
technology. For more cell phone reviews and news go to:
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